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Business/Sales development is on ongoing process and includes both client focus and internal operational sales support. The goal is to acquire new customers, develop loyalty from those customers and penetrate new markets. It is imperative that business owners have a plan to establish relationships and have a customer service policy to retain those customers.

Development is a multi-faceted approach that encompasses strategy, marketing, finance and customer service. There is no cookie cutter, "one size fits all" methodology. An understanding of your industry and target market(s) is paramount for success.

Networking, social media, and web-based technologies are basic strategies for building rapport and buzz about your business. Just as in a marketing plan, tracking mechanisms must be established, updated and utilized to get the best return on your resources.

FastTrac^® is a comprehensive entrepreneurship-educational program that provides entrepreneurs with business insights, leadership skills and professional networking connections so they are prepared to create a new business (NewVenture^TM), expand an existing enterprise (GrowthVenture^TM), or move technology IP into position to communicate with investors (TechVenture^TM).  FastTrac^® is designed to help entrepreneurs hone the skills needed to create, manage and/or grow successful businesses. Participants work on their own business ideas or ventures throughout the program - moving their venture to reality or new levels of growth.

Courtesy of State funding and support from major industries, programs are offered at discounted rates.