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A well-crafted marketing plan identifies how you will sell, promote, and distribute your product or service. By analyzing the marketing cycle (market analysis, industry profile, competitive analysis, target market profile), you determine your marketing objectives and align the strategies and activities needed to reach your target market. It is also critical to determine a return-on-investment of marketing resources and identify ways to monitor and control marketing efforts. If marketing activities cannot be measured, then you cannot know if an activity is worthwhile.

FastTrac^® is a comprehensive entrepreneurship-educational program that provides entrepreneurs with business insights, leadership skills and professional networking connections so they are prepared to create a new business (NewVenture^TM), expand an existing enterprise (GrowthVenture^TM) or move technology IP into position to communicate with investors (TechVenture^TM).  FastTrac^® is designed to help entrepreneurs hone the skills needed to create, manage and/or grow successful businesses. Participants work on their own business ideas or ventures throughout the program - moving their venture to reality or new levels of growth.

Courtesy of State funding and support from major industries, programs are offered at discounted rates.